Hello! My name is Heba.

I’m a creative strategist, media critic, and content creator from Saudi Arabia, currently working in an advertising agency in Riyadh. I basically come up with ideas, articulate them, and present them. There’s also the occasional script here and there.

Hebflix is my little slice of creative freedom.

It began as an outlet for me to rant about my favorite films and series; fitting since I’ve always been the go-to person in my family and friend groups for recommendations on what to watch. Some love to hear my thoughts, and some like to hear my opinion on particular movies and shows, so that’s what I decided to do.

I watch, review, and recommend movies and TV shows. Most of which are available on Netflix (hence the name ‘Hebflix')—from heartwarming and tearjerking features to dark and cynical series; I binge them all.

I hope this blog inspires you to pursue new passions, but alas, feel free to reach out or follow me on social media!